As branding and graphic design gain momentum in the Middle East, companies are working hard to reinforce their Arab identity and communicate it effectively to the world at large. With this dual objective in mind, Wissam Shawkat provides a wide range of unique Arabic design solutions for international clients and audiences.
Branding and Corporate Identity
- Meeting with the client and reviewing of full brief.
- Determining the nature of the brand, its history and current positioning in the market.
- Drafting of preliminary sketches and solutions.
- Presentation to client for selection of option best suited to the brand.
- Execution of final art work.
- Supervision of production phases to ensure alignment with desired result.
Arabic Typography and Calligraphy
- Designing Arabic type face and fonts.
- Providing an Arabic solution (word mark or descriptor) for iconic or type based logos, either by crating a new type for the brand or by modifying existing characters.
- Matching Arabic and English characters to create harmonious bilingual logos.
- Providing tailor-made calligraphic solutions for Arabic brands.
Arabic Typography and Calligraphy
Using calligraphic skills in graphic design to provide brands with:
- Brochures and Literature
- Leaflets
- Advertising templates
- Outdoors and indoors design solutions
- Posters
- CD covers
- Book covers
- Packaging
- Folders
- Calendars
- Books
- Image and type solutions
Consultation
- Monitoring of alignment between marketing and advertising efforts and overall brand guidelines.
- Advisory services offered in the creation or update of brand guidelines.
- Revising existing logos in particular those displaying Arabic calligraphy or typography.
- Supervising the delivery of printed materials to ensure consistency with brand.
Calligraphy Art
- Designing and producing original calligraphy pieces as part of public exhibitions or commissioned for private enjoyment.